According to recent data shared by Zendesk
Good Experiences Turn Customers into Fans
40% of customers changed to a competitive brand due to its reputation for great customer experience
85% would pay up to 25% more to ensure a superior customer service experience
Bad Experiences Turn Customers into Critics
82% of customers have stopped doing business with a company due to bad customer service
95% of customers have taken action due to a bad customer experience. Of those;
- 79% told others
- 66% wanted to discourage others from doing business with the company
- 85% wanted to warn others about their experience
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