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	Toyota, Lexus Division Led the team that launched the Lexus Automotive marque nationally and developed both the award-winning general advertising and RSVP award-winning database program. Launch was so successful that first-year sales targets were achieved prior to the first vehicle arriving in Canada.

	ServiceOntario Led re-branding as the "Retail Face" of the Ontario Government including all aspects of internal and external marketing and communication activities, implementation of employee training and recognition programs and the Customer Experience Office to establish and monitor service standards. Download 2-page Case Study Summary.

	Hudson Bay Company Developed the strategy and creative to re-position the Bay -- More Than You Came For.

	Stella Artois Led the development of a global online experience for Stella Artois in 148 countries with localized content and languages.

	Canadian National Exhibition - The EX Developed and presented customer service program to all seasonal employees -- primarily young adults -- in preparation for the 4th largest fair in North America.

	PRO-TAX Developed and presented custom Leaders vs. Managers program with focus on delivering an exceptional customer experience. Supporting video modules created from live presentation used by managers when on-boarding employees.

	LifeScan (a division of Johnson & Johnson) Developed the Direct-to-Consumer strategy and creative.

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