Client Experience
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Toyota, Lexus Division Led the team that launched the Lexus Automotive marque nationally and developed both the award-winning general advertising and RSVP award-winning database program. Launch was so successful that first-year sales targets were achieved prior to the first vehicle arriving in Canada. |
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ServiceOntario (Province of Ontario) Led re-branding as the “Retail Face” of the Ontario Government including all aspects of internal and external marketing and communication activities, implementation of employee training and recognition programs and the Customer Experience Office to establish and monitor service standards. Download 2-page Case Study Summary. |
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Hudson Bay Company Developed the strategy and creative to re-position the Bay — More Than You Came For. |
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Stella Artois (A-B/InBevAnheuser-Busch/InBev) Led the development of a global online experience for Stella Artois in 148 countries with localized content and languages. |
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Canadian National Exhibition/The EX (City of Toronto) Developed and presented customer service program to all seasonal employees — primarily young adults — in preparation for the 4th largest fair in North America. |
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PRO-TAX Developed and presented custom Leaders vs. Managers program with focus on delivering an exceptional customer experience. Supporting video modules created from live presentation used by managers when on-boarding employees. |
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Exhibition Place (City of Toronto) Worked with senior executive team to re-focus the organization around the customer and align the leadership priorities, accountability and service delivery to improve performance and productivity with leaders and employees. |
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