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Client Testimonials

Here’s what some of Bill’s clients have said about working with Bill. Call today to arrange a personal conversation with one of our past clients.


Our company hired Bill 2 years ago as a Customer Service consultant. Bill is an excellent speaker and knows how to get people excited about customer service. At the end of his presentation he received a standing ovation from our staff, and we received numerous requests to bring him back. Of course we hired Bill again this year and dedicated a full-day. Again, he was fantastic!

John Going, Vice President of Operations, PRO-TAX


Bill did a great job revising and delivering the 2009 CNE customer service training to our seasonal staff and is now working with Exhibition Place to integrate customer service into all its year-round business. He “gets it” and has a remarkable ability to connect in a meaningful way with all staff, including teenagers (there’s a challenge for you).

David Bednar, General Manager, Canadian National Exhibition


You continuously go above and beyond to ensure a high quality product and have taken the time to get to know the team and the organizational culture. Based on the comments I am receiving back from my colleagues across Canada they felt that these events were the most engaging training sessions they have ever taken part in.

Kurtis Graham, Retail Engagement, RBH Inc.


I would highly recommend Bill Hogg to any organization that is looking to create a customer experience that exceeds expectations and inspires loyalty.

Lou Gaglia, Agency Field Executrive, State Farm Insurance


Bill, it was such great fun having you as a guest speaker at our Manager’s Meeting. I’ve never seen this group so completely energized – and they were still energized when I spoke with them the following week!

I was most impressed with the fact that MANY managers wanted you to do a “regional” training for our CSRs! To my knowledge, that request has never been made of any of our guest speakers! Thank you sooooooooooooo much!

Gina Edwards, Director of Support and Facilities, PRO-TAX


Bill is one of those all-too-rare marketers who really gets it when it comes to brand and brand experience. For ServiceOntario, he developed and executed the brand from scratch, launching a strong and consistent presence for an essentially new government service. He then set an alignment strategy for everything from stationary to service standards and drove it through the many consultations and approvals required in government work.

The result was a brand experience that demonstrably improved public interactions with and perceptions of government. Bill is a strong advocate for the “right way” of doing things and doesn’t settle for mediocrity. As someone who’s spent a lot of time on branding projects myself, I was very impressed by what he accomplished.

Bram Lebo, Director, Operational Effectiveness (ServiceOntario), Ontario Public Service


I have worked with Bill for many years, in several different incarnations, and have always found him to be bullet-proof smart, strategically peerless and possessed of an energy that many find envious. His knowledge of the consumer is deep, and his ability to impart that knowledge is always clear, practical and actionable.

Tony Miller, Creative Director + Partner, Smith Roberts


We recently asked Bill to assist us with an existing contract. Our client was struggling with some internal issues that were impeding our ability to proceed. Bill quickly and efficiently worked with our client to address and resolve the problem – sure made a change to our ability to get the job done! We’d work again with Bill in a heartbeat.

Brian Bell, President, Wired Schoolhouse


Bill is one of the most focused, clear-thinking individuals I have ever had the pleasure of working with. He is able to assess a situation very quickly, break it down into manageable parts and figure out a brilliant plan of action each and every time. If you have the opportunity to tap into his expertise, I highly recommend that you do so.

Rick Brown, Creative Director, dthree


Bill has an exceptional ability to get to the heart of what’s needed to move a project forward. Bill inspires and energizes team members to focus on the biggest payoff for the time and resources expended. He’s an asset to any program you have in mind.

Barnaby Kalan, President, Reliance Direct Marketing