Custom Programs & Topics

All programs focus on improving business performance by engaging employees in a customer-focused culture and delivering a Branded Customer Experience that exceeds expectations.

Bill shares simple ways to build the leadership culture necessary to create an extraordinary customer experience that inspires loyalty — and ultimately increases sales and profits — every time.

Sometimes provocative, but always stimulating, Bill creates an interactive, fun environment using humour and real life experiences to demonstrate the strategies and tactics that values the employee and customer equally and links employee engagement to customer experience and the resulting improvement in business performance and ultimately results.

More than a keynote… let Bill give you a complete program!

Bill is often asked to augment his keynotes with a break-out, or deliver a second program/workshop at the same Conference to increase the impact of his powerful message. There is a savings on fees and travel expenses, which are always a welcome benefit.

Bill works with you to customize his message to reflect your needs. His programs focus on your desired outcomes based on your real-life issues. A few sample topics are outlined below.

Creating The Ultimate Competitive Advantage

Target Audience: Entrepreneurs, Small/Medium business owners, Senior Management, Professional Services, Sales

Today few companies enjoy a point of differentiation based on a unique or innovative product or service offering. Whatever one company does, there is a competitor down the street that offers the same or similar. This presentation begins with a review of why customer service is the only truly ownable competitive advantage and then introduces the principles and strategies that create a customer-focus culture that leverages the critical role of customer service as a competitive advantage to drive profits.

Expected Outcome: Audiences will leave with the strategies and desire to make customer-focus an ownable point of differentiation from the competition.

Delivering Exceptional Customer Service That Exceeds Expectations

Target Audience: Front line service providers, Call-centres, Retail

75% of your customers would gladly do business with the competition — because companies today have not created the emotional connections that create customer loyalty and advocacy. This presentation shares the principles that drive customer-focus throughout the organization and deliver a customer experience that exceeds expectations.

Expected Outcome: Audiences will leave with the strategies and desire to make customer-focus behaviours part of their everyday activities.

Creating a Customer Service Culture that Leaves the Competition in the Dust

Target Audience: Senior Management, Managers

Everyone is talking about the importance of customer service, but why are so few companies doing it well. This presentation talks about the key elements needed internally to create and nurture a customer-focused culture and how these tools translate into a customer experience that exceeds expectations.

Expected Outcome: Audiences will leave with the strategies and tools to inspire and motivate their teams to make the customer their focus.

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Call today to find out how Bill can help you improve the business performance of your organization.