There are a few common imperatives shared by all successful customer-focused companies. Scholars may debate the exact number or wording, but it is universally agreed that to create a well-integrated organization, these basic characteristics must be in place. If any of these essential ingredients are missing, no organization will achieve its full potential.
Leadership That Stimulates Change
LEADERSHIP THAT STIMULATES CHANGE focuses on the critical relationship between leadership, employee engagement and delivering an exceptional customer experience as a competitive advantage.
Bill is recognized as the Performance Excelerator™ because of his uncanny ability to create profound change and deliver extraordinary results with the most demanding organizations.
As a senior executive with over 30 years experience, he works with senior leaders to navigate change and influence and inspire higher performing, customer-focused cultures that create long-term, profitable relationships with your customers and excelerate performance and productivity with leaders and employees.
These stories have been passed down from generation to generation through story-telling — each story with its own significance and message. What makes these messages so important is that a key message is embedded into the story, which illustrates or demonstrates the message. Modern fairy tales and fables often contain similar messages that help children learn accepted and wise behaviours.
What makes a customer loyal? Is it the quality of your products? Competitive pricing? Is it customer service? This is a common question that many organizations struggle with – and unfortunately, there is no obvious answer or straightforward approach that will make your customers loyal to you and you alone. However, you can build loyalty over time by developing an emotional connection with your customers. Shifting Approaches to Create an Emotional Connection In my experience as a leadership change consultant, if you want to improve customer loyalty, you need to move beyond behavioural and transactional loyalty and create an emotional connection with your customers. To drive satisfaction and loyalty and win over your customers, you must address their needs from both an emotional and rational perspective. Emotional connections have the biggest impact on your ability to develop a loyal customer base. For this reason, today’s organizations need to shift their… Read more »
Being a leader is a way of life, not a job position. Leaders come from all walks of life, in all shapes and sizes and all levels of the organization. A leader will inspire you and encourage you to become better. A manager or a boss may simply anger you. Regardless of the feelings a leader incites, one thing rings true — a good leader inspires you to action.
Check out my recent video that speaks to the importance of challenging our thinking to push beyond doing the same things and expecting a different outcome — and really asking ourselves “What’s Stopping us?” Click here to find out how Bill can get your team Fired Up & Focused and help you push beyond the norm and achieve desired outcomes. For more information about having Bill speak about this topic at your next event, visit Kickass Keynotes