Fired Up & Focused


Connecting Emotionally to Navigate Change and Create a Culture that is Fired Up and Focused on Delivering Exceptional Results

Few organizations have a sustainable competitive advantage. There is always another business just down the road offering a similar product or service.

Yet people inherently resist change — even positive change that is beneficial — because it is hard, messy and painful. Yet without change – organizations lose their relevance and cease to thrive and grow. And we rarely get it right the first time.

It is inevitably much easier to maintain status quo, rather than stick with the tough decisions needed to stimulate and sustain the change necessary to achieve next level performance. This resistance results in frustration, declining engagement and reduced performance.

For sustainable change to happen — and to stick — it is essential to stir emotions strongly enough to overcome the natural tendency to slide back into the comfort of old habits.

In this keynote, Bill introduces the 3P Change Equation and covers proven principles, real life lessons and bullet-proof systems that tap into the emotions of change and start moving individuals and organizations towards a higher performing culture that wins rave reviews from employees, customers and clients.

Audiences leave with the strategies and tools to inspire and engage their teams to create change, achieve their greatest potential and excelerate continuous improvement. 


 Customized for: Associations | Franchisees | Private Sector | Public Sector


Kickass Keynotes

  • Satisfied Customers Are Killing Your Business
  • Leader of the Pack
  • Heart of a Lion
  • Beyond the Keynote

Bill was our highest rated keynote speaker over the past four years, despite his “straight shooter” approach which ruffled some feathers. Our attendees valued his honesty, his insight and his ability to challenge our comfort levels. We are a stronger association now because of it, and are taking on some of our challenges heads-on in really exciting ways for our industry. Even as a high-functioning association there is always room for improvement, especially to remain relevant in a world with competing forces and priorities.

Irene Martin-Lindsay

Executive Director, ASCHA | Alberta Seniors Communities & Housing Association


  • Understand the impact of connecting people with a shared vision
  • Discover how clarity and transparency are used to create buy-in and engagement
  • Learn how to build trust and co-operation into your culture
  • Understand how leaders embrace and lead change
  • Harness leadership behaviours that create buy-in and build a high performing work environment
  • Using the No Excuse mindset to make change stick, build accountability and drive organizational objectives

Bill, you knocked it out of the park! It was truly impressive how you were able to use relatable real-world stories to distill complex concepts into tangible, manageable components – and then engage our team of 100+ in a thought-provoking discussion which generated actionable ideas we can implement immediately.

Mike Temple

Regional Director, EA | Program Delivery Coordinator, Ministry of Advanced Education & Skills Development, Government of Ontario